Barclays Case Study

Mark Logsdon, Barclays

As part of their security awareness programme, Barclays decided to produce a new film to replace a rather dated predecessor. They wanted the film to be fresh, humorous and different to the ‘normal’ corporate video that often appears in this space. This presentation will take the audience through how the film was made (and other innovate awareness raising products) sharing the lessons learned along the way, and will show some of the final product.

Mark Logsdon's biography